Catalogues

Print

Oxford Primary
Catalogue 2018-2019

This 224 page catalogue required a complex but flexible grid to clearly present an extensive range of content. Each section (subject) is a different colour for easy navigation, and these colours are used on text to create hierarchy and denote importance throughout. Treated photography is applied to the cover for a strong branded presence, and is also used to indicate each section opener. Interchangeable ‘bars’ sit below series logos to indicate associated categories, and more detailed interchangeable ‘side tabs’ sit further below to provide a call-to-action or more information. Large tables housing imagery and copy neatly display series collections / levels, detailed diagrams demonstrate step-by-step product use, and over one hundred images are annotated with precision.

Penguin Teachers’ Academy
Catalogue 2014

Created for teachers and librarians as a guide to all the Penguin book on the Australian Curriculum, this catalogue borrows two style elements from the Penguin Teachers’ Academy branding — the Brandon Grotesque typeface, and the ‘growth’ lines, which are used as a platform for text. A simple numbering system matches covers to blurbs, and these numbers are housed inside semicircles that are adapted from the perfect circular letter ‘O’ in the Brandon Grotesque typeface. The flexible layout allows covers to be scaled up or down according to their release date (or relevance) within each series, and artwork from picture books fill entire pages to showcase their intricate detail.

Grand gift ideas
(Penguin Books Australia)
catalogue 2012

This Christmas catalogue was created in collaboration with Studio Paperform and features the best Penguin books of 2012. Large-scale walls of Art Deco patterns, expertly handcrafted from folded paper, were photographed and placed as backgrounds for the section openers — Fiction, Non-Fiction and Children’s. A piece of each pattern sits across the bottom of all other pages to act as a section reference, but to also carry the Art Deco theme throughout. The chosen typefaces further emphasise the theme and compliment the paper letters in the cover photo.

Hardie Grant Books
Catalogue 2009

The visual style of this catalogue is inspired by the beautiful cover photo. An organic shade of either green or yellow is used on book titles, author bios, illustrations and pullout quotes, but most notably to frame the white (or lighter) pages of the feature spreads. This framing creates an ‘enclosed’ look and feel, and this was inspired by the torn book sitting snugly inside a wooden box in the cover photo. Rectangular shapes are used for author bios and pull out quotes, and this references the many other rectangular objects in the cover photo, such as the rustic pile of papers and the two faded tags that house text. In contrast, author photos are placed inside circles, yet this is once again a nod to the cover photo by mimicking the round pieces of fruit.

Hardie Grant Books
Catalogue 2008

Throughout this catalogue a burnt orange colour is used on both text and imagery to not only make them stand out, but to also compliment the many books that prominently contain shades of orange and red in their cover design or internal layouts. Author spotlights, illustrations and pullout quotes are thoughtfully placed to create a balanced connection across facing pages, and a flexible grid allows feature spreads to be easily scaled and arranged. The cover displays the catalogue’s title in bold capital letters to ensure its legibility against the textured background, but is also subtly sized, placed and treated to let the cover photo shine.