Catalogues

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Oxford Primary
Catalogue 2018-2019

This 224 page catalogue required a complex but flexible grid to clearly present an extensive range of content. Each section (subject) is a different colour for easy navigation, and these colours are used on text to create hierarchy and denote importance throughout. Treated photography is applied to the cover for a strong branded presence, and is also used to indicate each section opener. Interchangeable ‘bars’ sit below series logos to indicate associated categories, and more detailed interchangeable ‘side tabs’ sit further below to provide a call-to-action or more information. Large tables housing imagery and copy neatly display series collections / levels, detailed diagrams demonstrate step-by-step product use, and over one hundred images are annotated with precision.

Penguin Teachers’ Academy
Catalogue 2014

Created for teachers and librarians as a guide to all the Penguin book on the Australian Curriculum, this catalogue borrows two style elements from the Penguin Teachers’ Academy branding — the Brandon Grotesque typeface, and the ‘growth’ lines, which are used as a platform for text. A simple numbering system matches covers to blurbs, and these numbers are housed inside semicircles that are adapted from the perfect circular letter ‘O’ in the Brandon Grotesque typeface. The flexible layout allows covers to be scaled up or down according to their release date (or relevance) within each series, and artwork from picture books fill entire pages to showcase their intricate detail.

Grand gift ideas
(Penguin Books Australia)
catalogue 2012

This Christmas catalogue was created in collaboration with Studio Paperform and features the best Penguin books of 2012. Large-scale Art Deco patterns, made from folded paper, were professionally photographed and placed as backgrounds for the three section openers — Fiction, Non-Fiction and Children’s. A piece of each pattern sits across the bottom of all other pages as a section reference, and to carry the Art Deco theme throughout. The chosen typefaces further emphasise the theme, while also complimenting the handcrafted paper letters on the front cover.

Hardie Grant Books
Catalogue 2009

The style of this catalogue was inspired by the beautiful cover photo. An organic shade of both green and yellow are used on book titles, author bios and pullout quotes, but most notably to frame the white (or lighter coloured) pages in the feature spreads. This framing naturally creates a series of rectangles, and this compliments the many rectangle objects in the cover photo, such as the rustic pile of papers, the old wooden box and the two faded tags that house text. Placing the author photos in circles is yet another nod to the cover photo, as this references the two pieces of round-shaped fruit.