oxford Institutional Kit

Print

This project demonstrates the implementation and importance of brand style guidelines to create a cohesive suite of collateral for the Higher Education division of Oxford University Press. With one typeface and two key colours to use, the layout of each piece is carefully considered to make it powerful, accessible, influential, and most importantly, recognisable. The design of the presentation folder and business card is minimal to highlight important key phrases, while the more text heavy internal components require infographics and photography for balance. All headers must be housed within rectangles, and this influenced the execution of an overall ‘block’ layout.

Presentation folder

Business card

Booklet internals

Leaflets