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Digital

This Higher Education campaign features a diverse and multi-cultural range of students that Oxford University Press strive to reach and represent. Working alongside a retail tagline is a series of candid photographs that capture moments of concentration and collaboration, and aim to connect with the audience by evoking a sense of belonging and possibility. The overarching brand colour of teal is used for the main group photograph, and supporting brand colours are carefully chosen to best tie-in with each discipline: pink (nurturing) for Teacher Education, orange (energy) for Health, gold (scales of justice / coins) for Law and Tax, and blue-grey (a colour mix of traditional and modern information channels, e.g. newspapers to social media icons) for Marketing and Communications.

eDM

Google and Facebook adverts

Social media and blog banners

ePostcards