Diary of a Wimpy Kid

Print | Digital | Video

This collection demonstrates the application of brand assets on different pieces to best showcase the popular children’s series. A colour overlay on a collage of characters is used as a background to frame the product on print and digital advertising, while the iconic black and white illustrations are enlarged for instant recognition on point of sale collateral. The video uses brand fonts, colours, textures and illustrations to enhance the fun and crazy antics of the series.

Outdoor adverts

Interactive standee / dumpbin

Custom counterpack

Interactive digital advert

Video